NEW YORK (TheStreet) -- Shares of Facebook (FB) have been recovering nicely in recent weeks and TheStreet's Debra Borchardt elaborated on the company's announced plans to roll out video ads.
Investors and analysts have wanted the company to do this for months, she said. FB will begin displaying video ads for the upcoming film Divergent to a "small number of people."
The ad will begin as a "quiet version," which will be displayed in the news feed of users. At that point, users can skip over the ad by continuing to scroll through their feed or watch the advertisement by clicking on it, she explained.
Borchardt added that should users finish the first video ad, another one will begin playing immediately afterwards.
Facebook has also added a "donate now" feature for non-profit organizations. The company hopes it will help increase donations to organizations such the World Wildlife Fund and Unicef.Borchardt concluded that FB will also be adding a "dislike" feature to go with its famous "Like" button.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV