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[video] Quick Take: Facebook Video Ads to Roll This Week

NEW YORK (TheStreet) -- Shares of Facebook (FB) have been recovering nicely in recent weeks and TheStreet's Debra Borchardt elaborated on the company's announced plans to roll out video ads.

Investors and analysts have wanted the company to do this for months, she said. FB will begin displaying video ads for the upcoming film Divergent to a "small number of people." 

The ad will begin as a "quiet version," which will be displayed in the news feed of users. At that point, users can skip over the ad by continuing to scroll through their feed or watch the advertisement by clicking on it, she explained. 

Borchardt added that should users finish the first video ad, another one will begin playing immediately afterwards. 

Facebook has also added a "donate now" feature for non-profit organizations. The company hopes it will help increase donations to organizations such the World Wildlife Fund and Unicef. 

Borchardt concluded that FB will also be adding a "dislike" feature to go with its famous "Like" button. 

 -- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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