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[video] Facebook Announces Video Ads

NEW YORK (TheStreet) - Facebook (FB), the social media giant is up about 2% this morning after it was announced that the site would begin rolling out video ads.

Facebook has been testing video for advertisers and the company said this week a small number of people will begin to see ads for the film Divergent. A quiet version of the ad will pop up in your news feed, if you don't want to watch, then scroll or swipe it away. If you tap on it, the sound will come on. If you make it through the ad, then another will play after that one.

Another recent addition has been a Donate Now button for nonprofits. That rollout began on Sunday. Facebook thinks this will make it easier in times of natural disasters or just helpful for organizations like the World Wildlife Fund, Unicef and the Red Cross.

And while we all know about the thumbs up like button on Facebook, many of us wish we could press a dislike button when someone has a sad status update. Well, the thumbs down is going to be available, but only in the messenger app. So for all us regular Facebook users that don't use messenger, thumbs down.

Written by Debra Borchardt in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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