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Briggs & Stratton Corporation Launches New Sustainability Microsite

MILWAUKEE, Dec. 17, 2013 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE: BGG) launched a new microsite today designed to further outline their commitment to sustainability, as well as continue to attract and retain top talent within the company.

(Logo: http://photos.prnewswire.com/prnh/20120529/CG15020LOGO )

The web site, www.basco-sustainability.com, primarily focuses on Briggs & Stratton's long standing responsibility as being a strong corporate citizen, in its three pillars of People, Planet and Profit. To firmly communicate this message, Briggs & Stratton's Chairman, President and CEO, Todd Teske, is front and center on the site, providing a video welcome message to all visitors of the site.

"This year we're doing something a little bit different with our format," said Todd Teske, Chairman, President & CEO of Briggs & Stratton. "We continue our very firm commitment to sustainability and want to be a leader in the outdoor power equipment industry as it relates to sustainability. With that in mind, we chose to create a microsite that provides a unique user experience and moves away from traditional printing, which is better for the environment."

A few key takeaways from the BASCO Sustainability site:

  • Briggs & Stratton continues to honor its pledge to the Department of Energy to increase energy efficiency by 25% by the year 2017. The Company has already reduced energy intensity by 20% since committing to the program.
  • Diversity and Inclusion are essential to Briggs & Stratton's growth and long-term success.
  • In the past five years, Briggs & Stratton has realized a 65% reduction in the amount of hazardous waste generated in our manufacturing operations due to improvements in plant efficiencies.
  • Charitable giving by employees of Briggs & Stratton have increased year over year with the addition of a newer online employee giving program.

Briggs & Stratton has also included a section on careers and culture on the site. Visitors can identify why Briggs & Stratton is a preferred workplace, and how to search and apply for open positions.

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