Today, Comcast’s Executive Vice President David L. Cohen and Salman Khan, founder of the non-profit Khan Academy, announced a comprehensive partnership that will combine the free, world-class educational content of Khan Academy with the transformative potential of Internet Essentials, the nation’s largest and most comprehensive broadband adoption program. For Comcast, this is one of the largest commitments the Company has made to a non-profit partner. The commitment includes hundreds of thousands of PSAs, significant digital promotion in both English and Spanish, as well as multiple joint promotion opportunities around the country over the next few years.
“While Comcast has made great progress connecting more than 1 million low-income Americans, or more than 250,000 families, to the Internet through our Internet Essentials program, there are many more families who are still eligible to participate, but have not yet signed up,” said Cohen. “Research consistently shows that the number one barrier to broadband adoption is a bucket of digital literacy issues, including a lack of understanding of the relevancy of the Internet and of the value it provides. Khan Academy is almost uniquely positioned to help lower that barrier because its content is the ultimate proof point of the value of the Internet.”
In a survey by Comcast of its Internet Essentials program subscribers, 98 percent indicated their kids use the Internet for homework and 94 percent feel that Internet access in the home has had a positive impact on their child’s grades. Khan Academy offers a personalized learning experience which includes over 5,000 free educational videos and 100,000 practice problems, in areas from basic Math to college level Biology and Art History. Khan Academy is helping kids do better in school and is preparing them to compete for 21 st century jobs.
“In order to scale our free resources to the world, Khan Academy developed our materials on an online platform,” said Khan. “This approach helps us reach millions of individuals. In order to get the full value of Khan Academy, you need access to broadband. We’re excited to partner with Comcast, so we can help expand the number of people who can gain access to our site.”