ATLANTA, Dec. 16, 2013 /PRNewswire/ -- InterContinental Hotels Group (IHG) is kicking off 2014 in a big way by offering loyal IHG ® Rewards Club members more opportunities to earn free travel through the next installment of its hotel rewards promotion, "The Big Win." This is a first of its kind promotion, which provides each loyal guest with an individually tailored set of offers.
"We have found that introducing tailored offers through "The Big Win" has been beneficial for both our guests and our hotels," said Jim Sprigg, director, Database Marketing & CRM Solutions, IHG. "So, this January, we are launching a new and improved version of "The Big Win" promotion based on guest feedback, with offers that are even more relevant and appealing to diverse types of guests who are loyal to the IHG family of hotel brands, including select offers with a greater focus on our individual hotel brands."
Pre-registration for "The Big Win" promotion begins on Dec. 16, 2013 here. Once registered, members will begin earning IHG® Rewards Club points or airline miles when they stay at any IHG ®-branded hotel between Jan. 1 and April 30, 2014. This includes the InterContinental ® Hotels & Resorts, Crowne Plaza ® Hotels & Resorts, Hotel Indigo ® Hotels, Holiday Inn ® Hotels, Holiday Inn Resort ® Hotels, Holiday Inn Club Vacations ®, Holiday Inn Express ® Hotels, Staybridge Suites ® Hotels and Candlewood Suites ® Hotels brands. IHG's scale and diversity means that our hotels can meet our guests' needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or an once-in-a-lifetime experience.
Sprigg added, "Other hotel promotions still tend to be one-size-fits-all, whereas every offer in "The Big Win" promotion varies based on a guest's travel pattern."