Medialogic Partners With Kantar Media To Deliver Futureproof TV Audience Measurement Technology In Pakistan
About Medialogic Pakistan (Pvt) Ltd
Medialogic was set up in 2007 to address the data requirements of a burgeoning Television industry in Pakistan. Medialogic is the only overnight TV Ratings provider in the country. The initial panel covering three cities has been expanded over the years to its current scale where top nine cities are being covered. Medialogic is now undertaking significant expansion to expand the panel to 20 cities, enabling robust coverage of Pakistan's Urban population. Medialogic data today forms the basis of media decisions taken by Broadcasters, Advertisers and Media Agencies across Pakistan.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.SOURCE Kantar Media
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