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Yahoo!, Not Netflix, Is the TV Industry Disruptor

Stocks in this article: YHOO NFLX

NEW YORK (TheStreet) -- I'll spare you the links, but late last week the media -- financial and otherwise -- did something it's now predisposed to do.

It took a study about binge viewing, regurgitated the results, spewed unconditional love all over Netflix (NFLX) and provided absolutely zero color or context around the story.

But, this time, the media actually failed more than it normally does. It not only regurgitated news without color and context, it regurgitated results of a survey commissioned by Netflix itself!

The Netflix study, conducted by Harris Interactive, found that binge viewing tends to come in two-to-six episode bursts. That's fine. And not a surprise. But I take exception to the underlying assumptive theme of literally every regurgitation of the results -- that Netflix invented binge viewing. That this is a Netflix phenomenon.

It's not.

We have been binge viewing since the video cassette gave way to the digital video recorder. And some of us even binge viewed -- and some still do -- on DVD box sets of television programs.

Binge viewing happened when I was a teenager. Before Netflix even existed. It still happens today, inside and outside of Netflix. And with content Netflix will never get its beady-eyed little hands on. If you want to binge view "The Sopranos" and you don't have HBO GO, you might be doing it via box set.

Associating binge viewing with Netflix, the last couple of years and nothing else is just another not-so-subtle failure of the media. Another unfortunate outcome of its blind faith love affair with Netflix.

Beyond the media's myopic coverage of binge viewing, let's dig deeper. And consider Yahoo! (YHOO). A company I argue is set to take disruption of television viewing/video consumption to a whole new level that will be exciting for consumers and profitable for investors. 

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