The hard money, the careful money, was made knowing what really mattered with Adobe. Only those who know how to do the homework could reap the rewards of the turn in Adobe's stock. Be sure you know what can affect a stock more than earnings per share before you come in with guns blazing. Believe me, you won't regret doing the extra work. If you don't do the homework, just say away from your screen. You will be beaten to a pulp the way the Adobe Quick Draw McGraws were off this outstanding quarter -- at least outstanding in what really mattered.
At the time of original publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long ADBE.
A Love Supreme
Posted at 2:28 p.m. EDT on Thursday, Dec. 12
[Read: Amazon Pantry: Amazon's Latest Venture] I can't tell you how many execs in retail tell me how unfair the love is for Amazon. "When do they have to make money?" is probably one of the most asked questions in my lexicon. The whole retail industry was livid at the Amazon "chopper" story appearing just when everyone was scrambling for on- and off-line customers. I can't tell you how many complained to me about the chopper stunt. They always say that Amazon doesn't play fair, but what they really mean is that investors love Amazon so much more than they love their store chains that it doesn't need to show profit to get the stock up. I always wonder how much the stock will go down when it is bound by earnings instead of dreams. Then again, a Jackson Pollock's worth a heck of a lot more than a Rembrandt, the old gold standard, so don't hold your breath. People at Ford (F) have worked so hard to get the company's costs down worldwide while boosting sales, only to find that Tesla gets a valuation that's outrageous per the 25,000 cars it might make this year. Ford sells that many cars in a day. Yet Tesla's worth $17 billion and Ford's worth only $64 billion. That's affection personified. No one wants a car fire, but I am sure that the execs at the other car companies were glad to see that something can stop the juggernaut. But the more days we go without a fire, the higher the stock will go. Netflix annoys the heck out of all the purists. How can a company owe as much money as it does and be so at the whim of the entertainment industry and, presumably, at the mercy of the cable companies? Yet that's not how the buyers see it. They prefer Netflix to TV. Members of the younger generation who are drawn to stocks want to put their life savings into the darned thing. They aren't thinking about off-balance sheet obligations. They are thinking about how they can get into The Walking Dead, even when they are late to discovering it.
[Read: Help Your Company Out: Appoint Women to the Board] Of course, they also love the original programming, even though Netflix doesn't own the programming. Orange is the New Black? House of Cards? Arrested Development? How many times did you have to tell someone not to spoil the show? How many times did you binge on Netflix to catch up? The younger generation loves the push, the suggestions and the ability to watch what their friends are watching. They even love the fact that so many cool documentaries are available. So why the heck shouldn't they love the stock? Which brings me to Twitter. You hear about how corporations are embracing Twitter and love the format? Let me make one thing perfectly clear: The real reason they like it is that, unlike Facebook, they typically don't have to pay for the good word of mouth. So why is the stock at $54 and being valued at more than 2x any metric you can choose in a head-to-head comparison with Facebook? Simple: The users love it. In a twist on an old razor ad, they love it so much, they bought the company. How long will these amorous relationships last? I have no idea. But those who thought that Amazon, Netflix or Tesla would have somehow jilted their customers/investors have lost fortunes betting against the love. I bet the same thing will happen with those who bet against the crush these buyers are showing for this new wonderful darling of a stock and a company. They love retweeting and favoriting stuff over and over again. And this is just the very beginning, the going-steady phase. Just wait until they get engaged!
At the time of original publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, had no positions in the stocks mentioned.