BBVA Compass Bowl
Sponsor: BBVA Compass
Location: Birmingham, Ala.
Matchup: Vanderbilt vs. Houston
Payout: $1.9 million
The former Birmingham Bowl and PapaJohns.com bowl -- that's right, it was an ad for Papa John's pizza delivery site at one point -- is just a bit of a mess.
Its current sponsor is a Birmingham-based holding company owned by Banco Bilbao Vizcaya Argentaria of Spain. It's decided that this is going to be the last year of slapping its name on this event, which may be to the benefit of everyone involved but still leaves this bowl adrift.
Its newest sponsor will be the fourth since the bowl debuted in 2006. That isn't a tremendous vote of confidence, but ESPN (DIS - Get Report) needs to fill hours and promoted this bowl from ESPN2 to original-recipe ESPN way back in 2007. It'll survive, but it could use a name that doesn't involve a URL or an acronym.