This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Dr. Dre to Assault Spotify's Streaming Citadel in 2014

Stocks in this article: P GOOG

The emphasis for Beats Music is on the human curation of songs, building on the tools of automation. Introducing humans into the process isn't new to the music streaming sector. Pandora does that, employing hundreds of people both in its catalog building and in its analysis of user data.

But even with Pandora, the presentation of playlists has yet to be done in a way that recreates the intimate relationship with audiences that DJs once enjoyed and is still available to YouTube filesharers, friend to friend. Beats Music aims to do that and the company has engaged Nine Inch Nails frontman Trent Reznor as a hands-on chief creative officer, helping hone the user experience to a Beats-worthy level.

Dre (whose real name is Andre Young) and Iovine built Beats into a music electronics powerhouse, on track for $1.4 billion-plus in 2013, according to the Web site Fast Company. Some of its boutique product appeal comes from its proprietary technology. Beats headphones were designed to recreate a recording studio music mix, adding equalization and other features to a generally high-quality audio experience designed for the average consumer.

But the real secret to Beats' success -- and it's not much of a secret -- is marketing. Beats wasn't the first to make high-end headphones, but it was way ahead of the curve on capturing the casual listener's attention. And it has not suffered from the competition that has followed it into the space. Its over-ears headphones are stylish, branded and planted on heads of all ages, everywhere you look.

Even if it is a late entry into the streaming sector, Beats Music has a head start, supported by Beats' massive brand recognition, the artistic imprimatur of Dr. Dre, Jimmy Iovine and Trent Reznor and the proven jedi techniques of Beats marketing.

Personally, I expect a lot from Beats Music. I expect it to raise the bar for the entire streaming services space, placing a renewed focus on humanizing the growing sophistication of automated techniques. It could, and likely will, serve to give the space the kick in the rear that it desperately needs.

--Written by Carlton Wilkinson in Asbury Park

2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs