Dec. 13, 2013
/PRNewswire/ -- As college football fans everywhere get ready for the 2014 Tostitos Fiesta Bowl,
is literally putting all of his chips on the table with the "Worst Contest Ever." Following Kimmel's announcement of the "contest" on Thursday's episode of "Jimmy Kimmel Live," the popular late-night television host is asking fans to purchase a bag of Tostitos tortilla chips and mail him a single chip in an envelope. Yes, just one chip. On Tostitos Fiesta Bowl game day, Kimmel will place all of the chips that he receives in his very own snack bowl, with the unlikely chance he'll eat one fan's chip. The prize? None. Rules? Nope. A winner? There isn't one, which is why this is Kimmel's "Worst Contest Ever."
"I'm delighted to be spearheading 'The Worst Contest Ever.' It's a terrible contest and I can't wait to find out who bothers to enter," said Kimmel. "The 2014 Tostitos Fiesta Bowl is coming soon, so send me your chip now or you'll miss out on nothing!"
A full-game integration with Kimmel will take place during the 2014 Tostitos Fiesta Bowl broadcast on
New Year's Day
. As part of the partnership, Kimmel's distinct voice and humor will be present in several elements throughout the 2014 Tostitos Fiesta Bowl broadcast, including the entertainment content broadcast during halftime. To see how the "contest" plays out and the hilarity that ensues, fans can tune into the 2014 Tostitos Fiesta Bowl broadcast on
Jan. 1, 2014
8:30 pm EST
Viewers can visit
to view Kimmel's "Worst Contest Ever" announcement. To participate, entries should be sent to P.O. Box 4351-830,
Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division, has been the title sponsor of the Fiesta Bowl – part of the Bowl Championship Series – for 19 years.