Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s leading motion picture exhibitors will open a new 16-screen, all-digital movie theatre featuring the new Cinemark NextGen cinema design concept in Pharr, TX on Friday, December 13, 2013. The new Cinemark Pharr Town Center and XD theatre will be located at 600 N Jackson Road, Pharr, TX 78577 near Expressway 83.
“Our new complex in Pharr marks our tenth Cinemark theatre and our third Cinemark XD auditorium located in the Texas Valley,” states Tim Warner, Cinemark’s Chief Executive Officer. “We are excited to be opening our new NextGen theatre just in time for our guests to enjoy all of the highly anticipated movies this holiday season.”
The new theatre will be exhibiting many holiday blockbusters, including THE HOBBIT: THE DESOLATION OF SMAUG, TYLER PERRY’S A MADEA CHRISTMAS, AMERICAN HUSTLE, WALKING WITH DINOSAURS, 47 RONIN, THE SECRET LIFE OF WALTER MITTY, and SAVING MR. BANKS.
Long recognized as a pioneer in the theatrical exhibition industry, Cinemark is taking the cinema entertainment experience to the next level. The new NextGen theatre, Cinemark Pharr Town Center and XD, will offer the latest technology, preferred amenities, and customer requested options all under one roof. These NextGen amenities will include:• State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums. • 4K digital projection powered by Barco projectors; RealD 3D capability in nine auditoriums. • Enhanced, sound systems that will enable customers to hear the movie as the filmmakers intended. • A cafeteria style concession stand - offering freshly-popped popcorn, Coca-Cola fountain beverages, favorite candy brands, and a “hot spot” area featuring buffalo wings, jalapeno poppers, chicken tenders, fried shrimp poppers and mini cheese burgers. • Party room for birthdays and celebrations. Information about Cinemark XD: Extreme Digital Cinema auditoriums : Cinemark XD is the number one, private label, PLF in the world. XD offers a complete entertainment environment featuring a large wall-to-wall and ceiling-to-floor screen, plush seating and a custom digital surround sound system featuring the latest in sound technology. The digital images are delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry. The XD auditorium exhibits the newest movies every week, including 2D and RealD 3D pictures.