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Financial Professionals Underestimate Appeal Of Annuities Among Consumers, Genworth Survey Finds

RICHMOND, Va., Dec. 12, 2013 /PRNewswire/ -- Consumers perceive annuities more positively than financial professionals give them credit for, according to The Future of Retirement Income, a new study released by Genworth. 

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The study, a culmination of in-depth interviews, focus groups and quantitative surveys with financial professionals, annuity owners and non annuity owners, revealed that 68 percent of non annuity owners have a neutral to positive impression of annuities. For annuity owners, it's even higher:  91 percent neutral to positive. In addition, the majority of annuity owners are satisfied with access to their account, fees and asset growth. 

The findings also suggest that financial professionals who avoid talking to clients about annuities are missing out on potential sales. According to the survey, 40 percent of qualified non annuity owners who would consider purchasing an annuity have never been presented with the opportunity by their financial professional. 

"Many financial professionals simply don't present annuities to their clients, perhaps believing that these products have a bad reputation among consumers," said Charlie Gipple, national director of index products at Genworth. "Our research shows that this is not universally true." 

"With low interest rates, disappearing defined benefit pensions and uncertainty about the future of Social Security, it has never been more challenging to create a reliable income stream in retirement," said Gipple. "With their ability to protect principal from market downturns and rising interest rates (in the case of bond funds) and guarantee an income stream for life, annuities offer more predictability in these unpredictable times.  But many financial professionals may be overlooking this tool due to their own misperceptions about the product's appeal among consumers."

Best Practices of Highly Effective Fixed Index Annuity Sellers

In addition to gauging consumers' attitudes about annuities, the study also looked at the best practices of high sellers of fixed index annuities.  The study revealed the following statistically significant findings that high volume FIA sellers:
  • Are more likely to view younger clients, age 40-49, as an ideal candidate
  • Reject the notion that FIAs are only for very conservative investors.  In fact, they are more likely to include those with a moderate (versus low) risk tolerance among their ideal target for FIAs (52 percent versus 36 percent of producers that infrequently sell FIAs) than focus on low-risk-tolerant clients
  • Have clients who fund annuity purchases through a wider range of sources:  qualified retirement savings (26 percent); savings/money market accounts (24 percent); CDs/bonds (14 percent) and 1035 exchange of another annuity (9 percent).

"The findings suggest that producers need to consider a broader target profile for annuity prospects," said Gipple.  "Successful sellers are recommending annuities to younger, more risk tolerant consumers and positioning it as a vehicle for a wider array of retirement funds."

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