This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Rentrak Adds Mad Men Marketing To Client List With Local Market TV Ratings Agreement

Stocks in this article: RENT

PORTLAND, Ore., Dec. 12, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Mad Men Marketing, Inc., which will utilize Rentrak's ratings currency and Polk Automotive Segmentation for its TV advertising clients.

Mad Men Marketing will adopt Rentrak's local TV ratings currency in Jacksonville and Orlando, Fla. to serve its local clients, including those in the automotive sector.

"We are looking forward to utilizing Rentrak ratings for our television markets," said J.D. Blair president and director of media for Mad Men Marketing. "We are also using Rentrak's Polk overlay in North Florida to give our automotive clients the insights they need about actual purchases made in the region, integrated with what TV stations and cable networks they watch. This robust data, combined with Rentrak's daily demography, will help us continue to provide our customers with the most advanced analytics available."

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.

About Mad Men Marketing, Inc Jacksonville-based Mad Men Marketing is a privately held company servicing Jacksonville, the St. Louis area, Nashville and NYC. The company is a full-service interactive marketing firm providing a variety of services based on client needs locally, regionally, nationally and internationally; specializing in creative ideas, strategy, design and technology. Additional information about Mad Men Marketing can be found on the Internet at www.madmenmarketinginc.com.

About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

RENTM

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 0.00 0.00 0.00%
S&P 500 0.00 0.00 0.00%
NASDAQ 0.00 0.00 0.00%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs