This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

CBS Ready to Scare Up Profits in Quiet Films Division

NEW YORK ( TheStreet) -- CBS  (CBS - Get Report) has held the self-proclaimed title of "America's Most Watched Network" for some time now.

The network channel has several of the most watched shows with N.C.I.S., The Good Wife, The Big Bang Theory and National Football League games.

However, buried in the corporate structure of parent company CBS is a film division that continues to underperform and post minimal revenue contributions. Could an adaptation of the children's classic horror story Scary Stories to Tell in the Dark bring meaningful revenue contributions to the division?

Screenwriters Marcus Dunston and Patrick Melton are bringing the controversial horror anthologies from Alvin Schwartz to the big screen in a new deal with CBS Films. Dunston and Melton have worked together on a large amount of horror films, including The Collector, The Collection, Feast and the last four movies in the Saw franchise. The duo pitched a film based on the first book in the three-part series, which was released in 1981.

Investors in CBS should be salivating over the potential of this popular three-book series being turned into multiple movies. Through the first week of December, four CBS Films movies have made $79.3 million. That makes CBS Films the 14th highest ranking movie studio on the year. In fact, in each of the last three years, CBS has had under a 1% market share in the growing film industry. In 2012, the studio made $89.9 million from four movies.

With the rights to the Scary Stories franchise, CBS has the potential to turn around its quiet film segment. I believe the company should follow the path Saw took by releasing a movie each October around the time of Halloween. Horror movies do particularly well, and the release of the first Scary Stories movie in October of 2015 or 2016 could easily become the highest grossing movie under the CBS Films umbrella.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
CBS $56.07 0.00%
AAPL $95.03 0.21%
FB $116.73 0.00%
GOOG $691.02 0.00%
TSLA $247.54 -0.07%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs