BOSTON, Dec. 11, 2013 /PRNewswire/ -- Comcast and Live Nation today announced that the amphitheater, formerly called the Comcast Center, has been renamed the Xfinity Center, effective today. The renaming of the venue reflects the Xfinity brand's strong awareness and resonance with consumers.
"We are excited to place the name Xfinity on one of the most-loved entertainment venues in New England," said Steve Hackley, senior vice president of Comcast's Greater Boston region. "Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with Live Nation underscores this promise."
The venue, which opened in 1986, has a capacity of 19,900 and hosts 35 to 40 concerts per year."Live Nation and Comcast have developed a strong and rewarding relationship, and we are delighted to continue our alliance through 2017," said Don Law, president of Live Nation New England. "We look forward to working with Comcast to make the newly rebranded Xfinity Center an entertainment destination for people across the greater Boston region and beyond." The 2014 season will be the venue's 29 th year of world class live music concert events. Artists such as Jimmy Buffet, Dave Matthews Band, Coldplay, One Direction and Boston's own Aerosmith have graced the stage at the Xfinity Center. About Comcast CorporationComcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information. About Live Nation Entertainment:Live Nation Entertainment is the world's leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors. SOURCE Comcast Cable and Live Nation