Before the age of two he was already on skis. Today, U.S. Olympic Freestyle Skier Patrick Deneen is on track to the 2014 Winter Olympic Games in Sochi. But, the journey didn’t happen in one big leap. It happened in a series of small but powerful steps. TD Ameritrade’s groundbreaking new campaign,
, supports the journeys of today’s U.S. Olympic and Paralympic hopefuls, and helps send the next generation of hopefuls on a surprise journey of a lifetime.
“We know the power of small steps because our clients take them every day. Saving for retirement doesn’t happen overnight, nor does Olympic gold. It requires a long-term view and a commitment to making incremental adjustments,” said Denise Karkos, chief marketing officer, TD Ameritrade, Inc., a broker dealer subsidiary of TD Ameritrade Holding Corporation. “That’s why we’re proud to support Team USA and the hopefuls of tomorrow.”
TD Ameritrade is pleased to announce that, in addition to sponsoring the U.S. Olympic Committee and Team USA, it is also sponsoring the following individual athletes on their journeys to Sochi:
The campaign, which includes television ads featuring select athletes, as well as robust digital and social components, celebrates the many important small steps these athletes have made along the way.
campaign also looks to the future. TD Ameritrade is proud to be the first Team USA sponsor to support the “next generation” of U.S. Olympic and Paralympic hopefuls in a unique social giving campaign. The company has selected a future hopeful in each of the seven sports of its sponsored athletes:
Here’s where fans of Team USA can help out:
1) Help them get to Sochi
- Aaron Tran, Short Track Speedskating, age 17
- Gabe Ferguson, Snowboarding, age 14
- Gracie Clapp-Taylor, Skeleton. Age 21
- Jakob Ellingson, Biathlon, Age 19
- Katrina Schaber, Paralympic Alpine Skiing. Age 16
- Chris Douglas, Paralympic Sled Hockey player, Age 23
- Nik Seemann, Freestyle Skiing, age 16
By using hash tag
, fans can help send these young athletes to Sochi where they’ll experience their very first Olympic Games alongside their mentor athlete. Leading up to the 2014 Olympic Winter Games, every mention of #itaddsup, gets these next generation athletes one mile closer to Sochi.
2) Help them fund their futures
TD Ameritrade has also set up a brokerage account for each next generation hopeful. During the Games, for every use of #itaddsup, the Company will add funds to each account to help them pay for training and other expenses that often accompany the many steps it takes to get to the Olympic Games.
“Athletes often say their first Olympic Games is overwhelming – because they’ve never experienced it before. We want to give that experience to these seven young athletes, so when they hopefully make the team in 2018, they can solely focus on performance and celebrate the little steps it took to get there,” continued Karkos.