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RetailMeNot Shoppers Trend Report: Nearly 9 In 10 Consumers Still Have Holiday Gifts To Purchase

AUSTIN, Texas, Dec. 11, 2013 /PRNewswire/ -- Great news for retailers! Nearly 9 in 10 (87%) holiday shoppers surveyed still have presents to buy. Recent surveys by RetailMeNot (, the largest digital coupon destination in the United States, and The Omnibus Company (, found that nearly 200 million Americans could be shopping until the big man climbs down the chimney.


As Christmas grows closer and with the majority of consumers (87%) surveyed still having holiday shopping to do, there will inevitably be last-minute gift purchases for many. In fact, nearly 9 in 10 (88%) winter holiday shoppers surveyed said they have had to buy gifts in the eleventh hour. Parents seem to be the biggest procrastinators. Nearly all (95%) parents surveyed admitted to waiting until the last minute to buy holiday gifts!

With last-minute shopping comes last-minute shipping charges. Since the majority of holiday shoppers (64%) surveyed have had to pay for expedited shipping when purchasing a last-minute gift online, it's expected that this charge did not factor into the original budget for many. In fact, nearly 2 in 5 (38%) who have reported that they have had to pay for expedited shipping have gone over their holiday budget because of these costs.

Free Shipping Anyone?To keep from breaking budgets this holiday season, one solution is to shop in time for the free shipping option. There's a day for this! Free Shipping Day on Wednesday, December 18, 2013, is a promotional holiday when many online retailers offer free shipping with guaranteed delivery by Christmas Eve to encourage shoppers to make their last-minute gift purchases.

"Black Friday and Cyber Monday have come and gone, but the majority of shoppers still have gifts to purchase," says Trae Bodge, senior editor of The Real Deal by RetailMeNot. "Consumers who prefer to do last-minute shopping online should take advantage of Free Shipping Day offers if they want to avoid having to pay for expedited shipping charges and potentially go over their budgets."

The demand for free shipping is certainly growing as consumer preference for online shopping deepens. According to the survey, more than 1 in 4 (27%) online shoppers would not purchase a product online without free shipping. This is an increasingly important promotional offer considering 7 in 10 gift givers surveyed felt that shopping online takes less time (70%), is more convenient (69%) and is less stressful (69%) than shopping in-store.

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