NEW YORK (TheStreet) -- Twitter (TWTR) broke a record high during Tuesday's session, a result of a two-day rally. The microblogger peaked at $52.44 a share earlier in the day before settling 5.8% higher to $51.99. Tuesday's close is double the stock's set price of $26 on its initial public offering in November.
Since the beginning of the week, the company has gained 15.7%, a rally presumably stemming from the announcement it has refined a number of potentially revenue-generating analytics tools. The San Francisco-based business said a series of targeted tools were now available to advertisers as at the end of last week.
"With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter," wrote Abhishek Shrivastava, head of revenue products at Twitter, on the company blog.To do this, an advertiser can share browser cookie ID with Twitter to see who has recently visited their Web site, find the related Twitter account and match the user with a Promoted Tweet. "The end result is a highly relevant and useful message for the user," explained Shrivastava. Yet to make a profit, investors have been keen to see how Twitter could monetize its 232 million monthly active users. --Written by Keris Alison Lahiff. Also see: The 10 Drunkest States in America... and the 10 Most Sober.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV