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LifetimeA®'s Project Runway All Stars™ Welcomes QVC To The Runway

WEST CHESTER, Pa., Dec. 10, 2013 /PRNewswire/ -- After an exciting start to season three, Lifetime ®'s Project Runway All Stars™ will continue the momentum with a unique retail challenge featuring leading multimedia retailer QVC. On this week's episode, the six remaining designers will be whisked away by helicopter to the QVC corporate headquarters in Pennsylvania where they will be challenged to design a stunning red carpet gown for QVC Program Host Lisa Robertson. The episode will also feature Robertson as a guest judge alongside "Mad Men" actress Elisabeth Moss, former Project Runway All Stars winner Mondo Guerra and returning judge Isaac Mizrahi.

After being named the winner of the challenge that will air December 12 , the week's top designer is scheduled to appear on QVC with Robertson to offer a ready-to-wear version of his or her winning design. On Monday, December 16 during " PM Style," the winner will experience the thrill of introducing their creation to a captive audience of consumers on live television.

"As a live network, we have a unique ability to affect our programming in real time, reacting to pop culture and maximizing our collaboration with Project Runway All Stars," said Karen Fonner, vice president of content marketing and programming for QVC. "We are excited for Lisa to be a part of the show and are eager to introduce QVC to viewers who might not have shopped with us before seeing this challenge."

Throughout the most competitive season to date, the designers have utilized the QVC Accessory Wall to help complete their looks for the runway. In addition to the QVC red carpet challenge this week, the grand prize winner of Project Runway All Stars will design a capsule collection for QVC, scheduled to be available following the season finale in January.

"We're pleased that our collaboration with QVC offers the winning designers the opportunity to introduce their pieces directly to consumers via multimedia exposure," said Meryl Poster, executive producer of Project Runway All Stars.  "It's a great way for these up-and-comers to reach a wider retail market."

Catch the "As Sewn on TV" episode Thursday, December 12 at 9 PM (ET) on Lifetime. Then, tune in to QVC during "PM Style with Lisa Robertson" Monday, December 16 at 7 PM (ET) to purchase a ready-to-wear version of the winning design, also available on QVC.com.

For more information about QVC's involvement with the series, visit www.qvc.com/ProjectRunwayAllStars.

About QVC QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S ., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About The Weinstein CompanyThe Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. TWC also boasts an active television production division led by former Miramax Films Co-President of Production Meryl Poster. TWC garnered nine Emmy nominations in 2013. The Weinstein Company Television produces the reality powerhouse PROJECT RUNWAY; with its spin-off series PROJECT ACCESSORY and the critically acclaimed PROJECT RUNWAY ALL STARS, hosted by Alyssa Milano in its upcoming third season. TWC recently launched MIAMI MONKEY on VH1, and MILLION DOLLAR SHOPPERS and SUPERMARKET SUPERSTAR on Lifetime. TWC is currently in production on MOB WIVES Season 4 for VH1; and WELCOME TO MYRTLE MANOR Season 2 for TLC. Upcoming TWC series premieres include RODEO GIRLS for A&E. Announced scripted projects in development include John Fusco's historical action-adventure epic MARCO POLO and an adaptation of Daniel Stashower's bestselling Civil War-era spy thriller THE HOUR OF PERIL. TWC also developed Amy Sherman Palladino's THE NANNY DIARIES for ABC and produced the award-winning HBO series THE NO. 1 LADIES' DETECTIVE AGENCY, directed by Anthony Minghella.

About LifetimeLifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies.  In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years.  Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.  A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

SOURCE QVC, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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