LAKE ZURICH, Ill., Dec. 10, 2013 /PRNewswire/ -- Swingline® has always been known for dependable and easy to use office tools. Now, Swingline is branching out of the normal black and red and into custom colors and designs with the help of Skinit®. Consumers will be a part of the product development process and truly own the graphical design applied to their stapler. New customizable Swingline staplers can help consumers add some personal flair to their desk, using Skinit customizable skins.
As consumers welcome in the digital age where information is at their fingertips, they increasingly want to customize a lifestyle on their own terms and want to see results fast. Today, everything is about personalization and making a product "your own." It's no wonder that 76% of Millennials, who will hold $2.45 trillion dollars of spending power by 2015, want a two way conversation with brands so that they can do just that – personalize their products and experience."With the Skinit partnership, we are empowering our consumers to customize their staplers in a way we could never design on our own. As the leading stapling brand in North America, we are always looking for ways to increase our connection with consumers, and this technology allows us to offer a unique solution," said Adam Smith, Director of Marketing for the Swingline brand. Swingline customizable staplers come with a free redemption code to choose a design for the stapler and consumers can find out where to purchase the product on swingline.com. Skinit allows consumers to use these codes to choose from their favorite sports teams, geometric designs, movie images and even upload personal designs to customize the product. It takes just a few easy steps to bring customization to the fingertips of consumers:
- Purchase the Swingline customizable stapler and go online to skinit.com/swingline to redeem code included
- Choose from Skinit archives or upload a personal design from your computer and see a sample online of the image
- Once a design is chosen, the code can be redeemed to receive the free customized sticker, along with free shipping
- When the skin arrives, follow the instructions to place the stickers on your white stapler and enjoy