AMSTERDAM and SAN FRANCISCO, Dec. 10, 2013 /PRNewswire/ -- AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, today announced the release of a new Wi-Fi® Do Not Track (DNT) feature available in its flagship AVG PrivacyFixTM for AndroidTM application, aimed at giving consumers the choice to block tracking of their location enabled by Wi-Fi networks in retail stores and other public venues. By using AVG PrivacyFix to choose the adjustments they wish to make their smartphone settings, shoppers can now trust that their retail experience will be more private than ever before.
The new Wi-Fi DNT feature within AVG PrivacyFix for Android enables users to have the Wi-Fi on their smartphones automatically suspended when they are out and about, only reconnecting in the vicinity of pre-set trusted Wi-Fi locations, such as their home, office or regular coffee shop, for example. This prevents the device from transmitting a unique code (MAC address) which retailers and marketers have begun using to track the movement of shoppers based on physical location. Retailers are using this information to count visitors, optimize store layouts or measure the effectiveness of mobile advertising.
"Using Wi-Fi technology to capture our location data in stores provides retailers with analytics. The problem is that consumers have limited notice of these activities, often no opportunity to opt-out, and many may not realize they are even being observed in this way," said Gary Kovacs, Chief Executive Officer, AVG Technologies. "My view is that trust is at the heart of all successful transactions. Take that away, and you devalue technology's significant potential. AVG was the first security company to provide active Do Not Track in our desktop products and, with consumers increasingly using mobile devices to get online, we have maintained our leadership by extending this choice to the physical world."
"The commercialization of Wi-Fi tracking of shoppers appears to be on the rise with companies offering such services to retailers. Yet often these services lack any opt-out mechanism for consumers and fail to provide assurance of basic encryption protection of your device identifier. AVG PrivacyFix offers individuals the choice and control over their privacy that the industry has yet to provide," said Jim Brock, VP Privacy Products, AVG Technologies. "Until we see broadly accepted and protective industry standards in place to regulate smartphone tracking in the real-world, consumers need to fend for themselves. We're here to make that easier."AVG PrivacyFix featuring the new Wi-Fi DNT feature has been developed as an additional element to the existing AVG PrivacyFix application, which allows people to manage their privacy settings across popular online sites, such as Facebook and Google+ and is available now to download for Android smartphones here. About AVG PrivacyFix™
- AVG PrivacyFix is a free application that puts control of a consumer's personal online privacy back in their hands. Available for PC, mobile and tablet, it allows people to check, manage and personalize their privacy settings across popular sites such as Facebook®, Google®, LinkedIn®, and across websites in general, all from one easy-to-use central control panel. Key features include:
- A personal privacy dashboard, available when you want it, on your phone, tablet, and computer.
- The ability to keep your privacy up to date, as AVG PrivacyFix lets you know when settings change or new settings need review.
- A warning feature that alerts you before you give your Facebook data to Facebook apps that don't provide privacy assurances.
- Keeping loved ones private by showing you when their Facebook profiles may be exposed.
- Information that helps you understand who's collecting data about you and what your data may be worth to Facebook and Google.
- Follow Jim Brock at his blog and on Twitter @privacychoice: http://blogs.avg.com/author/jim-brock/
- Find out more about AVG PrivacyFix: http://www.avg.com/gb-en/privacyfix
- Download AVG PrivacyFix application for PC, mobile and tablet:
- Hear Jim Brock talk about privacy and the digital world: http://www.youtube.com/watch?v=PiLLTnYxgng&feature=youtube
- Download our free eBooks on online safety and privacy:
- An Online Safety Guide for Parents: http://www.avg.com/ebooks/guide-for-parents
- Parent's Guide to Early Years Online: http://www.avg.com/ebooks/digital-early-years#.UnKkLWVFDIU
- A Baby Boomer's Guide to Facebook: http://www.avg.com/ebooks/baby-boomers-guide-to-facebook#.UjNGF2VwbIU
- Online Shopping Guide: www.avg.com/ebooks/online-shopping-download