This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Special KA® Partners With Tyra Banks To Help Women Achieve Weight Management Goals This New Year

BATTLE CREEK, Mich., Dec. 9, 2013 /PRNewswire/ -- As women strive to get back on track this New Year, Special K has partnered with world-renowned supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one. Special K® has shown that positivity is important to weight management success 1 but, unfortunately, 93 percent of women Fat Talk. 2 Fat Talk is contagious – and it's weighing women down. Whether sparked by an unflattering photo or shopping for jeans, these negative comments women make about their own bodies and others are a destructive and significant barrier to weight-management success.

Special K

"I know firsthand how much criticizing your body negatively affects self-esteem, but as a role model, I try to maintain a positive attitude and healthy approach to managing my weight," says Banks. "That's why I'm excited to partner with Special K to help empower women to not only feel confident about their bodies, but also to remove those negative thoughts and show them how to employ tips and tricks to make their least liked physical attributes look better."

As a partner to women along their weight management journey, Special K offers many delicious, guilt-free products, including snack and breakfast options that provide protein and fiber. Women can also visit www.FightFatTalk.com to help SHHHHut down Fat Talk (#FightFatTalk).

Fat Talk is so embedded in everyday conversations that it has become a barrier to managing weight. According to a recent survey, nearly half of women say that they engage in Fat Talk because they feel it's better to criticize themselves before others do so. Interestingly, 63% of women surveyed said when they notice themselves or their friends engaging in Fat Talk, they don't try to stop or change the conversation – and 62% of women say they feel compelled to engage in Fat Talk about themselves when they hear other women doing so. 3

To help women with their weight management journey this New Year, Special K offers a variety of delicious food options and is inviting them to participate in the Special K Challenge, an easy, effective way for women to kick-start their weight-management plan in 2014. For more information about the Special K Challenge, visit www.SpecialK.com.

Suggested Tweets:

  • clicktotweet.com @SpecialKUS teams up with @TyraBanks to #FightFatTalk Share how you SHHHH
  • clicktotweet.com Help #FightFatTalk with @SpecialKUS and @TyraBanks to look and feel your best in the New Year

About Kellogg Company At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com .

Special K Resolution Fat Talk Survey Infographic

 

Tyra Banks Shhhh




Stock quotes in this article: K 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs