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Apple Will Disrupt and Destroy When It's Ready

I don't think there was one product in the entire store ready for primetime. Granted, Apple puts out software and services that probably aren't where they should be at release (see, most recently, Apple Maps), but it doesn't mess around with its bread and butter -- hardware.

The Intel Store featured primarily Microsoft (MSFT) Windows-based products. And they all have considerable and blatantly obvious flaws, in form, function and, maybe most importantly, theory.

The Surface tablet still rests like a bowling ball in your hand. The motion control stuff on display from Logitech and Sony (SNE), I think it was, pales in comparison to what Microsoft has done with Kinect/Xbox. And, even worse, the ultrabooks and laptop/tablet hybrid devices are flat-out embarrassing.

It's not because they're, in and of themselves, all that bad. They're fine as middle-of-the-road, run-of-the-mill devices. But, you can tell that the people who conceived the reactionary notion of two-in-one or all-in-one or whatever they're calling them have zero respect for the consumers' intelligence coupled with a shallow understanding of the reasons why Apple dominates.

The laptop that becomes a tablet -- and vice versa -- is too straightforward of a proposition. It pretty much says Apple wants to sell you two premium-priced devices -- an iPad and a MacBook -- so we'll come with something that we can market as doing the job of both. However, on the ground, when you actually play with these things -- or goodness forbid, spend money on one -- you instantly realize it's just not that easy to take the Apple magic and dummy it down into one ill-conceived product.

If only it was that simple.

Apple hasn't even entered a lineup card in this mindless game. What Microsoft and their Windows partners do or what Google's (GOOG) Android lackeys feebly attempt with Chromebooks and such has zero bearing on Apple's plans.

iPad Air is evidence of this.

And the next category Apple sets out to create, kill or reinvent -- be it a television set, smartwatch, both or something else -- will provide further proof. This product will come in response to the existence of a very real consumer electronic need (or an opportunity Apple shrewdly and respectfully creates), not an answer to what somebody has done or the tech media claims to want.

--Written by Rocco Pendola in Santa Monica, Calif.

Stock quotes in this article: AAPL, MSFT, INTC 
Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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