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TheStreet Open House

Bazaarvoice Introduces Authentic Reviews Trust Mark To Help #EndFakeReviews

Stocks in this article: BV

Availability

The Bazaarvoice Authentic Reviews Trust Mark is available immediately for clients in North America and will be available in the U.K. in the first calendar quarter of 2014. The Authentic Reviews Trust Mark will be available to clients in additional countries throughout 2014. Additional information regarding the Authentic Reviews Trust Mark is available at bazaarvoice.com/trustmark and bazaarvoice.com/authenticity.

Comments on the News

Lisa Pearson, chief marketing officer at Bazaarvoice:

"Reviews are a proxy for a live experience that can't otherwise be replicated online, and that means they must be authentic to be useful. The Authentic Reviews Trust Mark is a signpost that helps people understand that the content they are reading is real. Trust remains one of the few constants that inspire people to openly share their experiences, which is why we have worked hard to create a system that helps to safeguard trust between companies and consumers."

Kristin Ganong, vice president of digital marketing at Samsung Electronics North America

"Earning consumer confidence and trust in everything we do is of the utmost importance to us at Samsung. That's why we're excited to be among the very first companies that can assure consumers through the Bazaarvoice Authentic Reviews Trust Mark, a system that has been designed to guarantee the authenticity of consumer reviews, that all reviews on Samsung.com are the genuine voice of our consumers."

About Bazaarvoice

Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit  www.bazaarvoice.com , read the blog at www.bazaarvoice.com/blog , and follow on Twitter at  www.twitter.com/bazaarvoice .

CONTACT: Media Contact:
         Matt Krebsbach
         Bazaarvoice, Inc.
         512-551-6612
         matt.krebsbach@bazaarvoice.com

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