This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Another Startup Transforming the Music Industry

Consider some excerpts from the above-mentioned GDP-Curb PR:

"Music has long played an integral role in entertaining fans within sporting events. Working with GDP has allowed us to take a clever approach to exposing our music across a wide array of sports audiences," says Jeff Tuerff, Vice President of Marketing for Curb Records. The independent label used GDP to service the hit single "Parking Lot Party" by Lee Brice to sports venue DJs at the start of the 2013 football season.

I have to think GDP deserves at least a sliver of the credit for some of the success Brice had with the single over the summer and continues to have.

Back to the press release:

Sports venue DJs use music in a variety of ways: pre-game, during player introductions, during timeouts and other stoppages in play, in support of promotions and as fans leave following a game. Music is also used in response to a call by an official (Call Response Use) or to excite the crowd prior to game-deciding plays (Situational Use). Music videos and movie clips are also used to entertain fans ...
"If a lyric speaks to something that just happened in a game, it will likely find its way through the multi-million dollar sound systems. Sports venue DJs are creative. They'll find countless ways to use music. They read the crowd. They move fast and based on what is happening on the field, court or ice, have fractions of a second to decide on the right song. It's full songs and snippets. In some cases fans will hear music from more than 75 different songs during a game. We should be proactive. Servicing music to sports venue DJs provides endless opportunities for labels to cost effectively put a song and artist in front of millions of music consumers," says Murphy [bold emphasis added] .

And Murphy has plans to work local radio stations into the promotion of this music.

The labels pay GDP to get songs placed. The venue receives and uses the music free of charge (though they pay licensing rights under blanket agreements with organizations such as ASCAP and BMI).

Murphy hopes to reach distribution agreements with the major record labels over the course of the next several months to a year.

It's important to note that GDP isn't the only music-related startup to marry the power of music with sports. Earlier this year, Pandora cut a deal with the Oakland Raiders to create Raider Nation Station.

You can make logical connections between GDP, Pandora and teams sun as the Raiders. GDP brings music from indie labels that might not be part of Pandora's catalog, gets it included not only on Pandora, but in-stadium during a Raiders game.

That's just a thought, but it illustrates something the astute players from a relative behemoth like Pandora to upstarts like GDP and Concert Window intimately understand. There's infinite power in music. And there's opportunity that extends way beyond royalty to monetize this opportunity for the benefit of the artist creator.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
P $16.32 0.00%
AAPL $123.25 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%
TSLA $185.00 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs