NEW YORK (TheStreet) -- If you immerse yourself in Internet radio and its love/hate relationship with the music industrial complex long enough, you recognize a theme I have been beating for some time. Startups play a critical role in helping musicians and record labels reach their potential in an age transformed by new and inevitably permanent ways of delivering and consuming music.
There's no questioning Pandora (P - Get Report) and Spotify's impact. And, even if Apple (AAPL) isn't in Internet radio to win it the way Pandora is, you can't minimize the meaning of its presence in the space. Add to this the very really possibility that Yahoo! (YHOO) or somebody else gets serious about live concert streaming. We would have yet another game changer.
So, this is not to say the big boys don't matter. They do. And, because of their ability to achieve and maintain scale, they'll likely dictate the look and feel of change. However, many of the things they do will be inspired, pushed forward or complemented by the work of startups.
I have chronicled the work of a handful of startups on TheStreet, ranging from larger venture-backed operations to purely bootstrapped companies such as Concert Window. Often, the latter make me most excited; not only because they're great ideas, but because the founders bring great ideas to life with very little money and a ton of blood, sweat and tears.
The latest I'm excited about -- Game Day Presentation (GDP). It's run by a guy I have come to know on Twitter, Nashville-based digital music marketing entrepreneur Danny Murphy.
Murphy's company works with record labels and professional and collegiate sports venues to get music that might not otherwise see the light of day into a team's in-arena (or stadium) music programming.
For instance, Game Day Presentation recently signed a deal with indie label Curb Records to distribute Curb artist Rodney Atkins' latest single, Doin' It Right, "to DJs working within NCAA, NFL, NHL and NBA and within the American, Central and East Coast hockey leagues," according to a press release.
When you think about the exposure (working along the lines of how many venues GDP can place a song in and how many fans hear it as each venue) a song can get, it's pretty mind-blowing.