This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Marissa Mayer's Biggest Game Changer Yet

NEW YORK (TheStreet) -- Marissa Mayer has made front-page, bold-type headline news for a whole host of things she has done over the course of her year-plus tenure at Yahoo! (YHOO).

Having a baby on the job (not literally). Building a big old nursery. Banning work-from-home. Posing provocatively for a magazine. Hiring David Pogue away from The New York Times. Signing Katie Couric.

All big deals -- no doubt, but quite a bit of sensationalistic media fodder that will have very little, if any, impact on Yahoo!'s business.

News that broke Friday afternoon, which -- relatively speaking -- will fly under the radar, could be a harbinger for one of the biggest game changers we will see from Mayer. Yahoo! made what amounts to another acqui-hire, picking up the team behind live concert streaming platform, Evntlive.

According to gigaom:

Evntlive was co-founded by former Cisco (CSCO) CTO Judy Estrin, and offered viewers a more immersive live streaming experience of concerts by letting them access multiple camera angles as well as live chats and other interactive features.

I have written about various live concert streamers (e.g.: iRocke, Concert Window and LoveLive) as well as the potential for Google's (GOOG) YouTube to take control of the space. However, if this move on Evntlive foreshadows a live concert strategy at Yahoo!, look the bleep out.

Why Does It Matter?

It has become commonplace to refer to live sports as the last bastion of appointment programming in television. Rogers Communications (RCI) and BCE, Inc. (BCE) best illustrate a strategy to lock up sports in Canada. In the States, the major media conglomerates continue to hold the cards even as some viewing moves online thanks, in part, to their foothold on major professional sports contracts. 

While not a 100%-parallel example, we can look at music -- particularly live concerts and events such as the American Music Awards or Grammys -- the same way.

Stock quotes in this article: YHOO, GOOG 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs