The audience for the entire marathon has grown from more than 38 million people tuning in at one time or another more than a decade ago to roughly 54 million watching Santa kick Ralphie down the slide or Flick stick his tongue to the flagpole in 2009. The first showing on Christmas Eve regularly registers between 4.3 million and 4.5 million viewers, with last year's 8 p.m. showing pulling in nearly 4.9 million. Of the Top 10 programs on cable television last Christmas Eve, showings of A Christmas Story accounted for the top three, with even the midnight showing (and its 3 million viewers) outperforming college football on ESPN (2.4 million viewers).
We realize it's difficult to let go of holiday traditions. In certain cases, however, replacing cherished favorites with less anachronistic alternatives is best for everybody involved. It makes for good business, sure, but it makes even better holiday memories.
-- Written by Jason Notte in Portland, Ore.
>To contact the writer of this article, click here: Jason Notte.>To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: firstname.lastname@example.org.
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts