Updated from 10:10 a.m. to include information in the third paragraph.
NEW YORK ( TheVerge) -- Despite spending an estimated half billion dollars promoting the release of the Moto X smartphone, Google's (GOOG) Motorola division registered only a tiny boost in market share for the three months ending in October.
According to the latest U.S. figures from ComScore, Motorola saw its total market share rise from 6.9% to 7.0% in the August-to-October time frame, coming in third place. It is during the same period that Motorola introduced new Droid models for Verizon (VZ) and introduced the Moto X, a phone you can design yourself.
Motorola has yet to release official sales totals for the Moto X. Strategy Analytics estimates half a million units were sold in the third quarter. As a comparison, Samsung sold more than 10 million Galaxy S4s and LG sold a total of 7 million Android handsets during the same period.
At the top of the list is Apple (AAPL - Get Report), which introduced two new iPhones of its own, the iPhone 5s and iPhone 5c, during that span. Apple also registered a small gain, going to 40.6% from 40.4%.
Samsung was the big winner in the survey notching a 1.3% market share, taking 25.4% of the market from the end of July through October. The company's popular Galaxy Note 3 phablet was introduced in Sept. 2013 and reached retail stores during the survey period.
The data show HTC was the big loser, which saw a 1.3% drop from 8.0% to 6.7%. In fifth place, LG saw a modest 0.2% drop in market share, going to 6.6% from 6.8%.
When it comes to platform market share Apple's iOS operating system again took second place to Google's mobile operating system, Android. Android came out on top with a 52.2% overall share, up 0.4%, while iOS came second with 40.6%, a gain of 0.2%.
BlackBerry (BBRY - Get Report) dropped 0.7% to 3.6%, while Microsoft's (MSFT - Get Report) Windows Phone OS showed a gain of 0.2% up to 3.2%. In fifth place Nokia's (NOK) former favorite OS registered another drop to a meaningless 0.2% of the total.
ComScore found when it comes to which sites get the most smartphone traffic, Google topped the list followed by Facebook (FB), Yahoo (YHOO), Amazon (AMZN) and Apple.
The top five smartphone apps inn the most recent survey include Facebook, Google Play, Google Search, Pandora (P) and YouTube (also Google owned).
Written by Gary Krakow in New York.
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