Campbell Soup Company (NYSE:CPB) was recognized today as a top company for corporate citizenship in The Civic 50, an annual initiative that identifies companies for their commitment to improve the quality of life in the communities where they do business. The survey was conducted by the National Conference on Citizenship and Points of Light, and published by Bloomberg News.
“ The Civic 50 recognizes Campbell’s commitment to civic engagement and its integration within our business,” said Dave Stangis, Campbell’s Vice President, Public Affairs and Corporate Responsibility. “We want to provide nourishment to our neighbors. Whether through nutrition education, supporting local food banks or helping residents gain access to wholesome foods, the desire to give back to the community is woven throughout our company’s values.”
The Civic 50 applicants were evaluated on several criteria: the number of resources made available to community improvement, how a company’s community engagement activities support its business interests, how broadly community programs are supported throughout the organization and overall impact of these initiatives.
In addition to being included in a listing of companies acknowledged as part of The Civic 50, Campbell received four additional recognitions. The company was named No. 1 in both “Best of Mid-Cap Market” and “Best in Consumer Staples Industry” categories as well as ranked No. 5 in two of The Civic 50’s scoring dimensions – “Fostering Civic Culture” and “Business Integration.”Campbell was honored for its top-down support of community initiatives, its use of volunteer and community programs as a way to engage and recruit employees and its steadfast focus on its corporate social responsibility destination goals, as well as efforts to measurably improve the health of young people in its hometown communities. Key projects include:
- Make a Difference Week, including more than 2,600 employees from 14 locations who participate annually in nearly 100 volunteer projects;
- Stamp Out Hunger, a partnership between the National Association of Letter Carriers, Feeding America and the U.S. Postal Service, which has collected more than 1.2 billion pounds of food since its inception in 1993;
- Just Peachy salsa, a salsa developed by Campbell’s culinary and product development teams and manufactured and packaged in-kind. The salsa brought in nearly $100,000 for the Food Bank of South Jersey and saved nearly a ton of undersized and slightly blemished peaches from ending up in a landfill; and
- The Campbell Healthy Communities program, a social impact effort focused on driving systemic change through investments in four key focus areas: food access, physical activity and access, nutrition education and community engagement.
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