Rent-A-Center, Inc. (the “Company”) (NASDAQ/NGS: RCII) announced today plans to rebrand the kiosks it operates within third-party retail locations across the country.
Operating under the RAC Acceptance brand since being launched in 2006, the kiosks will transition to the “ AcceptanceNOW” brand . Existing kiosks, of which there are over 1,300, will convert in January 2014. Kiosks slated to open this month will immediately adopt the AcceptanceNOW name .
Designed to better convey the availability of immediate acceptance for credit constrained retail shoppers, the move to AcceptanceNOW reinforces a unique brand identity in the retail industry.
“The new brand identity is clearly aligned with the customer experience we provide in a host-store environment,” said Joel M. Mussat, Executive Vice President of Emerging Businesses for Rent-A-Center. “We help our retail partners ‘save the sale’ for their customers who could not complete a purchase through traditional payment options. At the same time, we allow these customers to get the products they desire for themselves and their families,” Mussat concluded.Rent-A-Center, Inc., headquartered in Plano, Texas, is the largest rent-to-own operator in North America, focused on improving the quality of life for its customers by providing them the opportunity to obtain ownership of high-quality, durable goods such as consumer electronics, appliances, computers, furniture and accessories, under flexible rental purchase agreements with no long-term obligation. The Company owns and operates approximately 3,140 stores in the United States, Canada, Mexico and Puerto Rico, and approximately 1,300 AcceptanceNOW kiosk locations in the United States and Puerto Rico. Rent-A-Center Franchising International (previously ColorTyme, Inc.), a wholly owned subsidiary of the Company, is a franchisor of approximately 215 rent-to-own stores operating under the trade name of “Rent-A-Center” or “ColorTyme.”