For many of the country’s college football fans, hashtags and handles aren’t just for socializing, they’re for showing some love to their favorite teams.
One-third of college football fans use social media while watching their favorite team’s game, according to the Discover Fan Loyalty Poll. Of those, 50 percent use it to cheer on their team, and 7 percent to comment on the opposing team. A small number, just 2 percent, criticize their own team on social media. Thirty-one percent do all three when they log on.
Millennials are most likely to take to social media while watching their team play, as 56 percent log on during the game, but other age groups don’t lag far behind:
- 40-49, 40 percent
- 30-39, 38 percent
- 50-64, 26 percent
- 65 or older, 17 percent
While Online, Women Cheer and Men JeerMen and women’s intentions on social media vary as they watch their favorite team play:
- More women, 66 percent, use social media to cheer on their team, compared to 36 percent of men;
- Fewer women, 18 percent, log into social media in order to criticize their team, cheer on their team, or comment on the opposing team, compared to 43 percent of men who do all three;
- Fewer women, 32 percent, use social media to taunt their friends, while 38 percent of men dish it out online.
- Alabama, 43 percent
- Florida State, 14 percent
- Ohio State, 14 percent
- Missouri, 3 percent
- Oklahoma State, 3 percent
- Stanford, 3 percent