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Apple is a Buy this Holiday Season

NEW YORK (TheStreet) -- Apple (AAPL) appears to finally have its positive momentum back and TheStreet's Action Alerts PLUS portfolio managers Jim Cramer and Stephanie Link give their thoughts on the stock. 

The duo has finally purchased shares of AAPL, after being legally restricted from doing so for quite some time and Link added that they would not hesitate to add more. 

She added that the China Mobile Limited (CHL) deal would be a positive catalyst going forward. Along with holiday sales and stabilizing margins, Link also suggested that sentiment for the stock is much more positive than it has been in the past. 

On that note, Cramer said a lot of institutional investors haven't been involved heavily in the stock, and that many of the traders are just getting back into the name, meaning more upside should occur. 

Link said she spoke with several institutional investors, who confirmed that they were underweight or equal-weight on the stock, suggesting that they have yet to aggressively allocate capital to it. 

Cramer concluded that consumers are finally realizing how great the new operation system is and that the iPads appear to be selling well so far. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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