Executive Decision: Todd Teske
In the "Executive Decision" segment, Cramer spoke with Todd Teske, chairman, president and CEO of Briggs & Stratton (BGG), the small-engine maker that's making a comeback with the housing recovering and a successful restructuring plan. Cramer admitted he was wrong to recommend this stock after hurricane Sandy last year, but is now willing to reconsider.
Teske said he's excited about the upcoming lawn and garden season now that the housing market is recovering. He said Briggs will be offering 40 new products this year, including the quietest lawn mower on the market. All of its user-driven innovation will move the needle for his company.
Teske noted that his company does have portable generators in its lineup, but that represents a smaller segment of the business than snow blowers, lawn mowers and pressure washers.Teska also said part of Briggs & Stratton's success stems from education -- letting customers know why its products are better. The company does that both in stores as well as online and through digital marketing and videos on YouTube, all of which help spread the company's name and reputation. With inventories at lower levels, Cramer said there's a lot to like with Briggs & Stratton, even more than he liked with his ill-timed recommendation last year.
No Huddle OffenseIn his "No Huddle Offense" segment, Cramer dug in to determine whether the recent declines in Ulta Salon (ULTA) and Five Below (FIVE) represented broken stocks or broken companies. Cramer said he got very worried when Ulta blamed everything from a "heighten promotional environment" to "less-certain consumers" for its weakness, leading him to deem this a broken company. But Five Below encountered only a small glitch in its results, one that can be easily correctly. With the bar now lowered, Cramer said Five Below is merely a broken stock, which is evident by how quickly it seems to already be recovering. To watch replays of Cramer's video segments, visit the Mad Money page on CNBC. To sign up for Jim Cramer's free Booyah! newsletter with all of his latest articles and videos please click here. -- Written by Scott Rutt in Washington, D.C. To email Scott about this article, click here: Scott Rutt Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC
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