Executive Decision: Todd Teske
In the "Executive Decision" segment, Cramer spoke with Todd Teske, chairman, president and CEO of Briggs & Stratton (BGG - Get Report), the small-engine maker that's making a comeback with the housing recovering and a successful restructuring plan. Cramer admitted he was wrong to recommend this stock after hurricane Sandy last year, but is now willing to reconsider.
Teske said he's excited about the upcoming lawn and garden season now that the housing market is recovering. He said Briggs will be offering 40 new products this year, including the quietest lawn mower on the market. All of its user-driven innovation will move the needle for his company.
Teske noted that his company does have portable generators in its lineup, but that represents a smaller segment of the business than snow blowers, lawn mowers and pressure washers.Teska also said part of Briggs & Stratton's success stems from education -- letting customers know why its products are better. The company does that both in stores as well as online and through digital marketing and videos on YouTube, all of which help spread the company's name and reputation. With inventories at lower levels, Cramer said there's a lot to like with Briggs & Stratton, even more than he liked with his ill-timed recommendation last year.