A subsidiary of Avery Dennison Corporation (NYSE:AVY) has entered into a licensing agreement for radio frequency identification (RFID) tags, labels, and readers with Round Rock Research LLC to facilitate further adoption of item-level RFID by U.S.-based apparel retailers and brands.
Avery Dennison's Retail Branding and Information Solutions business (RBIS) is the global leader in RFID-enabled solutions for the apparel and retail industry with more than 800 patents and applications, global manufacturing capabilities that have produced over 3 billion RFID tags and labels, and an industry-leading solution development team that supports retailers and brands from business case development to complete solution roll-out.
"RFID adoption in the apparel industry is accelerating around the world due to the strong investment case and fundamental advantage it affords retailers to better manage inventory and serve customers,” said Shawn Neville, president of Avery Dennison RBIS. “This license agreement, along with our significant investments in RFID innovation, manufacturing capabilities and market development, positions us to lead the accelerating adoption of RFID in the U.S. and around the world.”
“Item-level RFID in apparel retail significantly improves inventory visibility and accuracy, which results in higher inventory productivity and better enablement of omni-channel retail, and improves the overall consumer experience,” said Francisco Melo, vice president of Global RFID, Avery Dennison RBIS. “We are fortunate to partner with leading retailers and brands around the world to improve their overall performance through RFID-enabled solutions.”
About Avery Dennison Retail Branding and Information Solutions
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions to elevate brands and accelerate performance from design to retail store floor. The company’s industry leading, end-to-end solutions include innovative heat transfer technology, RFID and price management supply chain solutions and sustainable packaging services. Based in Westborough, Massachusetts, Avery Dennison RBIS has 115 locations in 50 countries and across six continents. For more information, visit
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012. Learn more at