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Ford Mustang Marks 50 Years With All-New Sleek Design, Innovative Technologies And World-Class Performance

DEARBORN, Mich., Dec. 5, 2013 /PRNewswire/ --
  • All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
  • Mustang now available with three engines offering a broader power of choice – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost ® engine
  • Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort

The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – is simultaneously revealed around the globe in six cities on four continents.
All-new Ford Mustang.

"Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonates with people, even if they've never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford."

Mustang's impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world's most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.

"We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world," said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.

All-new shape, yet unmistakably MustangThe clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution.

"You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design, The Americas.

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