This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Tweet Us Apple Store Pictures Over the Holidays

NEW YORK (TheStreet) -- This week I looked back at several Apple (AAPL - Get Report) articles I wrote for TheStreet during the 2012 holiday shopping season.

The experience was fun and, I think, fruitful enough to repeat this year.

In some of the 2012 articles, I asked readers to send in pictures of the scene at the local Apple Store in their neck of the woods.

This prompted quite a few pictures of mostly packed Apple retail outlets for the holidays (see, e.g., Apple Stores Packed Over Holiday Weekend: Your Twitter Pictures, from December 24, 2012) and some spontaneous creativity poking fun at the abject state of physical commerce at Microsoft (MSFT - Get Report) (see Is Your Local Microsoft Store Empty This Weekend, also from December 24, 2012).

You really need to click the Microsoft story, if only to gawk at the classic -- and very real -- image of a MSFT employee standing around, yawning in aimless boredom during what should have been the hustle and bustle of the holiday season.

Anyhow, when you're out on the streets and at the malls, drop by an Apple Store (or Microsoft or even Intel (INTC) Experience Store) and Tweet some pictures to my Twitter (TWTR) account: @Rocco_TheStreet.

That's @Rocco_TheStreet.

This exercise can help provide anecdotal evidence into what's happening out there this year. I'll create a new article and update it as many times as demand warrants through the New Year (even when I'm on vacation!). Together we'll research!

Not that I expect it to be all that different from the way it went down last year. You still have a whole slew of "others" battling for what amounts to impossible opportunity against Apple, namely in the mobile device space.

Not much as changed since Dec. 17, 2012, when I wrote Microsoft's Retail Strategy Absolutely Stinks.

Though, Herb Greenberg, who I led the above-linked article off with, joined TheStreet. That's even better news than Steve Ballmer "stepping down" as CEO of Microsoft.

It's interesting, I included a Tweet from Herb, where he wondered aloud why third-party retailers have the power to discount Apple products. That led to me latching onto a theme I hope Apple's new SVP of Retail, Angela Ahrendts, has on her radar. With any luck, she'll have the situation satisfactorily rectified by this time 2014, if not sooner.

In any event, anecdote doesn't make a complete bull or bear case on a company or stock, but it's undoubtedly a key part of one. I take an academic perspective on judging companies and stocks. And, in academia, there's nothing better -- or more rigorous -- than mixing various forms of qualitative and quantitative research.

Call it stock market ethnography.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $125.70 -0.53%
MSFT $40.96 0.00%
FB $83.20 0.00%
GOOG $548.70 -0.60%
TSLA $191.62 0.55%

Markets

DOW 17,976.31 +263.65 1.49%
S&P 500 2,086.24 +25.22 1.22%
NASDAQ 4,947.4410 +56.2220 1.15%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs