Groupon Inc (GRPN - Get Report) reported record Black Friday weekend sales, and Stifel analysts said those numbers could lift the company’s shares, which have been lagging recently. Indeed, they did get a bit of a lift on Tuesday, although today the needle hasn’t moved more than 1% as of this writing.
Groupon benefits from mobile shopping
Stifel analysts Jordan E. Rohan, Michael B. Purcell and Alex Chavdaroff report that Groupon Inc (GRPN - Get Report) saw a 30% year over year increase in billings over the four-day holiday shopping weekend. Mobile shopping continued to be one of the key driving factor as the company said about 55% of transactions in North America were completed on a mobile device.
The analysts said Groupon continues to be a dominant force in Daily Deals and also mobile ecommerce. The company reported that it saw especially good responses in several different categories, including toys, home goods and electronics. Groupon reported selling over 15,000 Keurig brewing system units and at least 17,000 Flirty Aprons.