Chris Lau, Kapitall: Google is shaking up the budget smartphone market with the Moto G. How will competitors react?
Google’s (GOOG) Motorola unit dramatically shifted the landscape for budget smartphones when it released the Moto G. Priced between $179 and $199, the Moto G will likely be a cause of worry for Apple (AAPL) and Microsoft (MSFT).
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Apple’s iPhone 5C, which is an entry level premium device for consumers, is priced sharply higher than the Moto G. Lumia 520 (priced between $69 – $109) still competes effectively on price, but other Lumia variants offer far less than the Moto G. The threat of the Moto G for budget smartphone makers looks very real. Specifications
- The Moto G is either $179 (8GB) or $199 (16GB).
- The smartphone has a screen size of 4.5 inches,
- It features 1GB RAM
- Runs on Qualcomm’s (QCOM) 1.2GHz Snapdragon 400.