WWE (NYSE:WWE) is poised for transformative growth in important areas, including the renegotiation of its four largest television rights agreements, the potential launch of a WWE Network, expansion in key international markets, distribution of content on emerging platforms and new strategic partnerships. Michelle D. Wilson, George Barrios and Stephanie McMahon have been promoted to lead WWE in the execution of these strategic growth initiatives.
Michelle D. Wilson, formerly Chief Marketing Officer, has been promoted to Chief Revenue and Marketing Officer and will now oversee all of the company’s revenue lines and assume responsibility for WWE’s $900 million retail consumer products business. Wilson retains her current revenue generating responsibilities for Sponsorship Sales, Pay-Per-View and New Business Development and will continue to oversee all WWE Marketing and Corporate Communications. Wilson is also spearheading the company’s efforts to launch a WWE Network and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon. Casey Collins, Executive Vice President, Consumer Products will report to Wilson.
George Barrios, formerly Chief Financial Officer, has been promoted to Chief Strategy and Financial Officer and will now oversee all of the company’s strategic planning processes and take over management of WWE’s day-to-day Television Operations. He will retain his management of Financial Planning and Investor Relations. With Wilson, Barrios is co-leading WWE’s television rights negotiations and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon. Will Staeger, Executive Vice President, Television Production will report to Barrios.
Stephanie McMahon, formerly Executive Vice President, Creative, has been promoted to Chief Brand Officer and will lead WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. McMahon will serve as the company’s brand ambassador and work with WWE’s business units to support key growth initiatives. McMahon will also lead WWE’s targeted youth and moms marketing programs and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon.