In addition to its partnership with the show, UBS has a longstanding tradition of participating in arts education opportunities in Miami, as a way of making the arts more accessible to our communities. UBS now has an ongoing partnership with Arts for Learning/Miami to support “ArtWorks,” a program designed to help talented young students from underserved neighborhoods in Miami to develop their artistic potential and gain valuable career skills in the arts. The program supports 29 high school students for six weeks during the summer, and 10 students throughout the year as they participate in a paid arts internship and high school career readiness program. This year, students taking part in “Artworks” will participate in an arts-related workshop hosted by UBS and led by artist Santiago Cucullu.Coinciding with this year’s show in Miami Beach, UBS will launch a distinctive new advertising campaign that builds upon UBS’s legacy of involvement with contemporary art, and supports its ongoing commitment to Art Basel. The campaign declares, “Everywhere is Art,” and communicates the role UBS plays as a trusted advisor in art and finance for its clients and the general public.
UBS Celebrates Long Term Partnership With Art Basel In Miami Beach And The Company’s New Role As Global Lead Partner
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