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House of Cards Returns in February

Stocks in this article: NLFX

NEW YORK (TheStreet) -- Netflix (NFLX) shares rose 1.1% to $366.79 on Wednesday as the company announced House of Cards is returning in February 2014.

NFLX ChartNFLX data by YCharts

Netflix is making all 13 episodes of the drama available immediately, similar to what it did with the first season. This allows users to "binge watch" and consume as much content as they want at any given time.

House of Cards has been a big hit for Netflix. The company added consumers after the show was aired, though Netflix refused to disclose how many.

"We cumulatively kind of gain audiences as we go along and House of Cards got another unique bump when the show was nominated for the Emmy Awards," said Ted Sarandos, Netflix chief content officer and vice president, on Netflix's earnings call. "It was a measurable bump in both users and hours watched as people discovered the show for the first time and or returned to the show after having tried it at the beginning, so we are seeing kind of -- they are certainly not dead after the first couple of days or the first couple of weeks to the show and they continue to find unifying new audience."

Below is the trailer for the second season of the popular political drama that stars Kevin Spacey and is directed by David Fincher.

--Written by Chris Ciaccia in New York

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