Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the world, announced today the winners of the Second Annual Super Creative Video Ad Challenge : Universal McCann has been named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.
The contest, which ran from August 5 th through October 31 st, challenged marketers to show the world their creative muscle and transform their video ads into immersive brand experiences that inspire viewers to actively engage. Tremor Video’s in-house creative team produced nearly 100 ad units which ran on the Tremor Video media network as well as being featured in the contest’s gallery where visitors voted to name the FIAT brand as the People’s Choice Award winner. Additionally, a panel of industry experts from Ad Age/Creativity, Ad Club of New York, Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company the Judge’s Choice Winner.
“Congratulations to these brands for pushing the envelope to create more engaging, more enticing video advertising,” said Creativity Editor Ann-Christine Diaz. "A video player’s canvas allows for so much more creativity and it’s exciting to see how quickly brands are embracing this new ability.”
Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.