In tequilas, Herradura grew underlying net sales by 7% as the brand enjoyed solid growth in the United States and Mexico. El Jimador’s underlying net sales grew 2% as the Mexican marketplace for mainstream tequilas remained competitive. New Mix RTDs’ underlying net sales decline of 16% in the first half of the year was negatively impacted by inventory adjustments following price increases taken at the end of fiscal 2013.Southern Comfort’s family of brands’ underlying net sales declined 4%. Sales growth of 1% outside of the United States was more than offset by declines in the United States, where the competitive environment for liqueurs remained challenging, particularly in the on-premise.
Brown-Forman Reports Strong First Half Results
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