NEW YORK ( TheStreet) -- Cyber Monday has come and gone, but for data center REIT Investors, Cyber Tuesday is beginning to feel like bargains-a-plenty. Tuesday data center REITs Digital Realty (DLR), CoreSite (COR) and DuPont Fabros (DFT) have joined Rackspace (RAX), Amazon (AMZN) and Equnix (EQIX) in a market selloff after Google (GOOG) officially announced its Compute Engine cloud infrastructure platform (the service was in beta until now), and simultaneously unveiled new features and major price cuts.
Google said it's cutting prices for most of its services like online data storage and computer processing by 10% and its high-end data storage prices by 60%, while offering access to larger and more complex computing systems. Google is also promising that critical projects will remain working 99.95% of the time, far better performance than in most corporate data centers.
Over the last several years, Google and the other dominating cloud service providers have built a global network of more than a million computer servers. In the process, the companies are rethinking almost every step to maximize efficiency and power.
It seems logical that Rackspace and CoreSite would be hit the hardest since they focus solely on collocation (co-location enables your business to locate its servers and mission-critical applications in an off-premise facility with security, including power supply, cooling controls and on-site staff to fix issues). However, if Google becomes a larger developer of data centers to house its own collocation business and then Microsoft and Amazon follow suit, Digital could have an issue.As it stands today, Digital has been a build-to-suit developer (strategic partner) with the big cloud players and they lease out the space. Digital has had a series of missteps beginning from a short play with Highfields Capital, followed by a REIT selloff in late May, and then two earnings call miscues -- all resulting in a 34% share price slide (since May 1). Year-to-date Digital has returned -28.83% and today's news spurred a 3% selloff.
Courtesy of SNL Financial The volatility for Digital has created considerable fear. However, Digital doesn't really compete with Google and Amazon. They're in an entirely different business. For instance, Amazon's Web Service business rents space on its servers to small- and medium-sized businesses. Digital does not own servers, it owns real estate and the company provides a secure environment with redundant power and high connectivity where customers can house their own servers.
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