SPARKS, Md., Dec. 3, 2013 /PRNewswire/ -- McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavor, today kicked off a yearlong 125 th anniversary celebration with the goal of connecting people around the world as they share 1.25 million stories about the special role food and flavor plays in our lives.
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"Flavor has the power to bring us together across continents and cultures," said Alan D. Wilson, Chairman, President and CEO of McCormick. "Most people know McCormick as an essential part of their spice rack, but McCormick's flavor innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavored by McCormick every day."
In 2014, McCormick is celebrating 125 years of leading flavor innovation by asking people from all corners of the globe to share their flavor stories and help donate to feed those in need. For every story shared on any McCormick's brand websites or McCormick social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need.In this yearlong program, McCormick will follow and share stories from culinary influencers and families beginning with 125 flavor ambassadors and cascading across all regions where McCormick operates. The goal of the campaign is to inspire a passionate conversation about flavor. McCormick will engage and educate people about exciting food trends and how flavors and cuisines travel across cultures. People can follow along at FlavorofTogether.com to view memorable videos, recipes, and stories from consumers, popular chefs, bloggers and more. "For me, life's most memorable moments happen around a shared meal with family and friends. It's what brings us together," said Wilson. "With the Flavor of Together program, McCormick is celebrating these moments and uniting families around the world to share a common passion for flavor."