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Queso Dip Staples RO*TEL® And VELVEETA® Give Fans And First-Timers A Chance To Determine Coupon Value As Part Of “Queso For All” Campaign

Today, RO*TEL, a brand of ConAgra Foods, Inc. is kicking off an offer on its Facebook page that will give fans a chance to determine whether its Pass the Queso, Share the Savings coupon reaches its ultimate value. The offer, in which the value of the coupon increases as more people register for it and share it, will help introduce more people to Famous Queso Dip – a simple, deliciously warm dip featuring RO*TEL zesty tomatoes and green chilies and creamy VELVEETA.

The coupon will begin with a value of $0.75 off with the purchase of one (1) loaf of VELVEETA and one (1) can of RO*TEL, if 4,000 shares of the coupon offer are generated, and will increase progressively based on the continued level of consumer engagement. If 10,000 shares are reached, all registered users will be mailed a coupon for two (2) FREE cans of RO*TEL with the purchase of one loaf of VELVEETA, which is a $3 value. The 16 ounce loaf of VELVEETA and two cans of RO*TEL are all the ingredients needed to make a large batch of warm, crowd-pleasing queso dip for family and friends.

The offer will live on the RO*TEL Facebook page and is available to RO*TEL Facebook fans as well as others who see it, register and share it with their Facebook communities. Interested consumers can visit www.facebook.com/roteltomatoes from now until Dec. 17 (or while supplies last) to reserve their coupon.

“This social approach rewards our very passionate queso fans while also introducing our Famous Queso Dip to others around the country who may have not heard about it,” said Jonathan Schaefer, brand director for RO*TEL. “This is all part of our mission to reignite our enthusiastic fans and introduce first timers to our crowd-pleasing queso dip with creamy VELVEETA and RO*TEL zesty tomatoes with green chilies.”

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