Underscoring Waste Management’s (NYSE: WM) commitment to educating and engaging the community about sustainability, the company today announced the launch of its “Greenest Show” promotional campaign in advance of the 2014 Waste Management Phoenix Open (WMPO). The “Greenest Show” campaign represents all that Waste Management, in partnership with the PGA TOUR and tournament host The Thunderbirds, is doing to ensure the tournament known as the “Greatest Show on Grass” is the “Greenest Show on Grass.”
The “Greenest Show” social media campaign will source user-generated content by encouraging the community, fans, sponsors and followers to share their daily green practices both on and off the course using the hashtag #greenestshow across Facebook, Twitter and Instagram leading up to and during tournament week, January 27 – February 2, 2014. Additionally, “Greenest Show” messaging will be incorporated into traditional advertising, marketing and on-course branding and signage surrounding the 2014 WMPO.
“The Greenest Show campaign provides a new creative outlet for fans to share their support for sustainability and sports, and allows Waste Management to engage with them in a more meaningful way,” said David Aardsma, Waste Management chief sales and marketing officer. “The campaign and social hub, designed to encourage storytelling and spark conversations, represents all that Waste Management is doing to dramatically increase environmental and social responsibility as title sponsor of the WMPO.”
Dedicated to maintaining the WMPO as the greenest stop on the PGA TOUR, Waste Management will continue to showcase many of its sustainability initiatives throughout the tournament, including the Zero Waste Challenge which returns to the 2014 WMPO for a third year. The Zero Waste Challenge aims to control materials brought into the event and educate vendors and patrons about proper disposal of materials, so that zero waste is sent to landfills. In 2014, Waste Management’s goal is to divert 100 percent of tournament waste away from landfills and into recycling and composting facilities.