Canadian Tire Makes Initial $1 Million Investment in New Brunswick Schools to Help 'Premier's Challenge' Come to Life
Company Congratulates Province for Initiating Bold Plan and Vision to Get Kids One Hour a Day of Physical Activity at School
Dec. 3, 2013
/CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) today joined
to launch the 'Premier's Challenge' - a bold new plan from the Government of
to ensure the province's youth get one hour of physical activity before, during or after school every day. To help the Premier's Challenge come to life, the Canadian Tire Family of Companies is pledging an initial
in funding for new sports equipment in schools, in addition to offering access to Company resources and ongoing support as it works alongside the government to get kids in
Canadian Tire is a founding member of
ACTIVE AT SCHOOL
, a group of over 60 influential, credible organizations from across
with an expertise in health and wellness, sport and recreation, industry and education. Launched two weeks ago, ACTIVE AT SCHOOL is a multi-year movement by the organizations involved - which include Nike, the NHL, the Canadian Medical Association, ParticipACTION and Physical Health & Education Canada - to work with governments and offer access to their considerable networks, resources, investments and marketing efforts to reverse the staggering trend of inactivity amongst millions of Canadian children and youth.
is the first jurisdiction to take advantage of ACTIVE AT SCHOOL's unprecedented offer of help and support, and today the Canadian Tire Family of Companies is proud to support the
Government on its journey.
"As a company that embraces healthy and active living, we are exceptionally proud to associate ourselves with the Premier and Government of
to get the province's youth more active," said
, Chief Executive Officer of Canadian Tire Corporation. "Just two weeks ago, we assembled an unprecedented group of private sector companies and not-for-profit organizations to offer our resources to governments to get our kids active. Premier Alward shares our vision and we are very pleased to be able to support this journey to get
youth active at school."
"Helping young people be healthier and more active is a key part of our government's plan to rebuild
, and it is a responsibility we all share as a province," said the Hon.
, Premier of
. "I commend the leadership Canadian Tire is demonstrating by partnering with our government to give kids more opportunities to have fun and be active."
"I never would have reached the podium in
had I not developed a love for physical activity as a child," said Olympic Gold Medalist,
. "The benefits of developing healthy habits when you're young go far beyond health and wellness - they build self-confidence, leadership skills and inspire kids to take on new challenges. Congratulation to the Government of
for understanding the importance of physical activity and taking action to ensure we have a next generation of Olympic hopefuls."
Supporting the Cause
To help ensure the Premier's Challenge becomes a reality for schools and youth across the province, today Canadian Tire Corporation is committing to:
Building on a Legacy of Support
- Providing $1 million worth of new sporting equipment to the province's over 320 elementary and secondary schools over the next three years;
- Installing in-store signage in the Company's 54 retail locations across the province, including Canadian Tire, Canadian Tire Gas+ stations, Mark's and Sport Chek stores to ensure the issue of inactive youth remains top-of-mind with New Brunswick families;
- Offering access to the company's network of professional and amateur sports properties and athletes to engage and inspire students through school visits;
- An ongoing commitment through the ACTIVE AT SCHOOL network to work in partnership with the Province of New Brunswick on its journey towards getting kids active.
For over 90 years, sport and physical activity have been core to how Canadian Tire has supported Canadian families. It opened its first
77 years ago and since that time its Associate Dealers have become the lifeblood of communities across the province.
From sponsoring hockey teams and coaching youth soccer, to running track and field teams, the Canadian Tire Family of Companies - including Canadian Tire, Mark's and Sport Check - have been huge supporters of getting kids active for decades. Dealers and store managers across the province have pledged their total support to the Premier's Challenge at a local level, continuing to mobilize their communities through grassroots efforts that aim to get kids active.